Search results for " Business Model"

Supporting Multi-Sided Platform firms to maintain rapid growth (and to avoid failure) over time through a Dynamic Business Modelling approach

2020

Over the last few decades, the diffusion of the sharing economy has nurtured continuous changes in business model opportunities with multi-sided platforms (MSPs) in many industries. MSPs are digital exchange platforms aiming at connecting unmatched demand- and supply- side participants through the use of internet technology. In many cases, such start-up initiatives have led to the creation of scale-up or high-growth firms (HGFs). However, in spite of the significant contribution to both economic development and employment, current studies seem to investigate primarily in an isolated perspective HGFs, MSPs and their business model innovation (BMI). The existing literature on HGFs focuses on …

Value dimensions in consumers’ experience: Combining the intra- and inter-variable approaches in the hospitality sector

2015

Within the deep and extensive research on value, two main areas of discussion emerge: multidimensionality (intra-variable approach) and interrelationships with other constructs (inter-variable approach). Independently, the two areas have produced relevant knowledge; however, when studying them jointly, the results are inconsistent. The paper aims first to build four self-oriented value scales for a hospitality experience (efficiency, quality, play, and aesthetics), and second to test them in a SEM model with overall perceived value, customer satisfaction, and customer loyalty, upon a sample of 585 hotel consumers in Sardinia (Italy). The results show both unexpected (for the intra-variable …

Innovative and Sustainable Food Business Models

2019

Companies are called upon to solve the great challenges of the new millennium. The food sector, from this point of view, plays a strategic role. Poverty, malnutrition, hunger, climate change, and social inequalities are just some of the trends which the agri-food sector has to cope with. The digital transformation that companies will need to embrace to survive requires new ways of creating, thinking, and working with technology-driven tools to provide value for their businesses and customers. Digitization, whether it pertains to new technologies, the analysis of big data or the development of on-line and spatial applications, can contribute to achieving systemic food production transformati…

Unlocking behaviors of long-term service consumers : the role of action inertia

2017

Purpose The purpose of this paper is to examine the antecedents of word-of-mouth (WOM) in long-term service settings. Specifically, the authors examine the moderating role of action inertia in the relationships between satisfaction and repatronage intention, satisfaction and WOM, and repatronage intention and WOM. Design/methodology/approach The proposed model was empirically tested using survey data from 1,385 telecommunications service subscribers. The data were analyzed using partial least squares path modeling. Findings Results suggest that a positive link between repatronage intention and WOM, hereto a neglected relationship in the marketing literature, in contrast to previous literat…

Key Predictors of Customer Loyalty for Facebook Brand Pages. Empirical Research on Social Media Marketing

2018

The new marketing practices and developments have had incredible impact on consumers’ purchasing process and information-acquisition process, and most notably, social media is changing marketing. The research setting for this paper refers to consumer behavior on social media services, particularly Facebook and consumers’ interactions with brands on this social platform. Through this research, we examine which consumer behavior concept has a higher impact in generating loyalty for the brands consumers interact with on Facebook. Using Automatic Linear Modeling, we forecast and model a target variable (namely, consumer loyalty) based on linear relationships between the target variable and its …

Fostering entrepreneurial learning processes through Dynamic Start-up business model simulators

2018

Abstract Entrepreneurial learning is a critical process in realizing the success or failure of a new business venture, as it implies that would-be entrepreneurs acquire those strategic management competencies required to start and manage a new business. Actually, statistics on start-up survival/failure rate reveal that the main reasons for failure are related to a lack of entrepreneurial competencies of start-uppers. This paper argues that combining Business Model representation schemas with System Dynamics modelling may support potential start-up entrepreneurs in learning and experimenting how to turn a business idea into a real firm. System Dynamics modelling is a methodology that allows …

A dynamic business modelling approach to design and experiment new business venture strategies

2018

Abstract Business Modelling has evolved as a key activity to reflect new business venture strategy by framing the way a firm will operate and how it will function in achieving its goals (e.g., profitability, growth, innovation, social impact). However, scholars and practitioners have criticized the adoption of a too static perspective in the design and use of conventional Business Model representations. Such a static perspective prevents nascent entrepreneurs experimenting with their Business Models and, as a result, identifying the most effective strategies, especially in terms of business sustainability and profitability. In this paper, we argue that combining conventional Business Model …

L’accesso ai servizi di retail banking tra innovazione tecnologica e configurazione dei business models degli intermediari bancari

2010

Effect of customer heterogeneity on the relationship satisfaction–loyalty

2014

Abstract The need to study the differences among consumers due to their behavioural heterogeneity and the highly competitive consumer markets is recognized. In this paper, we analyse the potential heterogeneous shopping assessment in retail and how that experience may influence on consequent customer loyalty in a different way. The effects of satisfaction on attitudinal and behavioural loyalty and positive word of mouth are estimated by a finite-mixture structural equation model, and unobserved heterogeneity is analysed simultaneously. The results show that there are three latent segments where the strength of causal relationships differs which mean that there is an overestimation of the im…

The changing structure of banking firms and industry: an analysis through the European banks' balance sheets

2013

This paper analyzes the changing structure of the Italian and European banking firms and industry. The main aim is to identify the fundamental changes of the underlying economics of banking through the analysis of banks’ balance sheets. In this paper, we provide evidence that commercial banks have progressively moved from traditional banking to new forms of financial intermediation. The paper discusses the implications of this changes in terms of business models of banking firms, business operations of banks, structure of the financial system and banking industry. The research points out that the role of traditional bank is in decline. It is changing the fundamentals of banking business. Ba…